Entrepreneurs and investors must both understand the critical aspects of valuation for pre-revenue and startup entrepreneurial ventures. By aligning expectations, such understanding fosters positive, productive relationships between funders and founders. In addition, investors and entrepreneurs benefit separately when they know the answers to essential questions. What are the most important factors angel investors should consider in determining a company’s value? How can entrepreneurs better present their companies to attract early-stage investors and build effective relationships? “Investment Valuations of Seed- (Startup) and Early-Stage Ventures” by Luis Villalobos, founder of Tech Coast Angels, defines perspectives from which investors and entrepreneurs view valuation and provides insights that can reduce the natural contentiousness of negotiating valuation.