Welcome to Telstra’s latest report: The Digital Media Bank – how video better engages your customers and workers. This comprehensive report on digital media and communications technologies is the fifth in the series of research papers addressing current challenges in the financial services industry.
Two key factors have driven the marked changes the banking industry has undergone in recent years. First, the GFC and its fallout has changed the financial services landscape forever and brought about increased pressure on margins, as well as creating a fierce battle for customers, deposits, lending etc. Now, more than ever, it’s important for financial institutions to focus on how they can develop better relationships with their customers.