Innovation: Making Hard Decisions in the Downturn – BCG April 2009

Innovation - Making Hard Decisions in the Downturn BCG Apr 2009The results of our latest annual survey on corporate innovation shed light on a range of topics central to the pursuit of innovation in 2009, including the one foremost on people’s minds: the current economic crisis. What impact will it have on companies’ objectives, strategies, and tactics? What will it mean for innovation investment, a critical determinant of long-term competitiveness? How are leading companies counteracting and even taking advantage of the challenges they face?Download full report

This report discusses these and many other issues related to innovation. We also suggest actions companies can take to maximize their innovation ROI in this challenging environment.

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