In the past two decades Australia has transformed the wine and tourism industries from net importers into exporters that generate almost $20 billion a year in export revenue. In the next five years, it could do the same with the digital content industries. By utilising the explosion in new communication and digital broadcast technologies, it could position itself to create products and services to meet the global demand for compelling and innovative digital content.
Digital technology has led to most elements of traditional cultural, creative and media content industries being re-formed. Pervasive digital communication networks, empowered by new creative tools and mediums, now link groups and subgroups of customers who can be located anywhere. As one infrastructure vendor to the Digital TV industry puts it “any content, anywhere, anytime”.