This report attempts to address the many sectors of the Creative Digital Industry. It utilises statistics from many different sources which may use different definitions of a sector or activity as well as substantially different methodologies. In many cases the authors of the report have had to aggregate or disaggregate data to arrive at trends or crosssectoral comparisons that could be meaningful. Some conceptual sections of the report, such as the simplified comparative production flows use percentages and number that are broad estimates of a generalised type of project production. Other types of projects will have quite different patterns.
In the past two decades Australia has transformed the wine and tourism industries from net importers into exporters that generate almost $20 billion a year in export revenue. In the next five years, it could do the same with the digital content industries. By utilising the explosion in new communication and digital broadcast technologies, it could position itself to create products and services to meet the global demand for compelling and innovative digital content.
Digital technology has led to most elements of traditional cultural, creative and media content industries being re-formed. Pervasive digital communication networks, empowered by new creative tools and mediums, now link groups and subgroups of customers who can be located anywhere. As one infrastructure vendor to the Digital TV industry puts it “any content, anywhere, anytime”.
Australia’s creators, the digital content industry and the public are already participants in this global digital revolution. The issue for the future is whether we will become active
contributors to a new and recognizable Creative Digital Industry – or its passive consumers. We can choose to shape the Australian industry to take advantage of the opportunities arising from the transition from physical media to digital media – and reap the social and economic rewards. We can exploit these opportunities to experiment with new forms of creative expression, to test and prove new business models and to become an aggressive exporter of digital content, applications and services. Or we can choose, deliberately or by default, to be content to accept US, and to a lesser extent UK, dominance of creative, cultural, entertainment and educational media.
The choice is ours to make.